Category Archives: Mobile Tech
Mobile Technology, Smartphones, Apps, Gadgets, LBS, SNS, and such.
Another advantage touted by HTC is the ISP (Image Signal Processor) to fully accommodate real-time video and image processing. Since there are less pixels, it is easier to achieve the processing throughput to keep up with the signals coming in from the camera. This means the camera can capture full-size images in the video capture without compression or other lossy techniques that degrade the image.
Amazon announced their new virtual currency, to be called Amazon Coins earlier today. Coins can be used to purchase apps, games and in-app items for Kindle Fire. They also pledge to give away “tens of millions” worth of the coins starting in May when the new service/product launches. See Introducing Amazon Coins.
I think it is smart for Amazon to provide another way to ease the purchase of content in the Kindle Fire ecosystem. Also, I imagine that they will give Coins away with purchases of Kindles and probably with lots of other goods, too. It will be interesting to see where Amazon ultimately goes with this, but here are some of my initial ideas.
Fire Halo Effect
I could see a small kick-back on purchases whether you have a Kindle or not. Soon enough, you’re going to want to have a Kindle so that you can cash in all of your earned Coins. Could be a serious draw for the ecosystem. I know that I spend a fair amount annually with Amazon. If they give me a small percent of credit toward virtual goods on their platform, it could make that seem more attractive.
Coins Aren’t Real Money
I also believe that they will make it easy to buy Amazon Coins or give them as gifts or in-app incentives. Once real money is translated to Coins, Amazon wins! You will spend it at Amazon on virtual goods giving Amazon an easy 30% commission. Also, you’re likely to have some residual coins drawing you back to add or earn some more. Finally, it seems much easier to spend virtual credits than real dollars and cents.
Could it also be a way to create more loyalty to their virtual goods over time. I wouldn’t be surprised to see Amazon Coins accepted for Kindle Books or AmazonMP3 to be read and played on other devices, like Android phones and tablets or Apple iDevices. Could be a great way to create lock-in for their virtual marketplace. This would build loyalty toward their marketplace and not just the Fire device portfolio. Amazon’s devices have been created to support their “Long Tail” marketplace, not the other way around.
Drop Some Coin for Anything
Another obvious extension of this would be to allow Coins as payment for all kinds of goods. Want something shipped to your house? Amazon Coins could be a great way to get me to choose Amazon for real-world goods also.
What Did Facebook Miss?
Before I close, it’s worth noting that Facebook failed in their attempt to create a virtual currency for their apps and games. They ultimately abandoned Facebook Credits and just returned to national currencies. This may partly explain why Amazon has defined Coins narrowly for now and will offer only in the USA market at launch.
I wish them luck and can’t wait to see how this develops. Any other ideas or thoughts? Comment below!
I’m a frequent victim of the ‘cult of the new’. I’m constantly on the lookout for new apps or services that will make my life better (or at least seem so). I just discovered the value of Evernote this past week. I have seen Evernote mentioned countless times, and have even checked into it a couple of times, but was never sure how I’d make real use of it.
My understanding of Evernote in my previous looks was more aligned with the productivity and organization aspects. I resisted adding another productivity ‘tool’ that would ‘help’ me organize and track better. I have found that those apps tend to create rules that don’t mesh with my dynamic way of getting it done. Also, I really don’t want the chore of filing, distraction of more reminders, or overhead of checking things off the list. I got it wrong.
Along with starting this blog, I realized that I needed a way to really track my research, reading, and writing. So, I set out to find the ‘Dropbox’ of words. I am a fan of Dropbox and have used it with my family for a couple of years. It’s a great way to keep all of the files on different computers in sync and make sure they are available wherever you need to access them, including phones and tablets. Dropbox was my first real glimpse into the value of cloud services.
I checked evernote again and realized that it seems to be the cloud of words, with some organization and media capabilities added on. So, I’ve signed on, connected Zite, my favorite news reader, and started dropping articles into my Ever-notebook. I’ve also started keeping my list of blog ideas, and used it to author my blog entries.
So far, it seems to be the cloud of words that I was seeking. I have had to work out how to get the full articles into the notebook when sending from Zite and it takes a few extra steps, but otherwise it has been quite easy to work, has a simple way to organize into notebooks, and the tagging and search will hopefully help me find things long from now when I just want to refer back to something I know I saved somewhere.
I would love to hear from others that are using Evernote and please offer some tips for where and how to make the best use of it. Also, I’m using the free version, so I’m curious if others can share why they have chosen to upgrade or not.