A watch is certainly a fashion accessory. Today, it is common to carry a phone and easily get by without a watch and probably most of you already do exactly that. Still, I enjoy watches. My watch battery died last week and I decided I wasn’t in a hurry to replace it and didn’t need to grab a backup. I decided to go without a watch and see if I really cared.
I missed my watch more than I expected. Perhaps most of my generation, and certainly those of the next generations, won’t really feel the sense of loss that I felt without one, but for me it was tangible. I did get my battery replaced earlier this week and have felt so much more comfortable since.
It is in this context that I came across a new watch company called Original Grain that launched on Kickstarter yesterday (yes, I’m addicted to KS now).
Original Grain is introducing 3 watches that combine wood and the metal components for a hybrid solution. They say it is to address the chief issue with all-wooden watches where the watch is too lightweight and doesn’t “have that real-watch feel.” I haven’t worn a wooden like that, but I do wear a thin Skagen lately so I don’t mind a lightweight timepiece. Still, I like that they are taking a fresh approach and with a purpose to improve the wooden watch experience.
Another thing I really appreciate about their approach is that they have anchored their designs to the environment that has inspired them. The founder is from the Pacific Northwest and currently lives in Hong Kong. One of the color schemes echoes the Pacific Northwest with matte black stainless steel with a contrasting green sandalwood Contemporary-styled face and accents. The Rosewood design features bright stainless steel with dark rosewood classic-styled face and accents. A third is inspired by Southern California with matte black stainless steel and a light Maple face.
Even the packaging echoes their clash of natural and modern design. The box planned for their watch line is an all-natural bamboo eco-friendly clamshell with a laser-etched Original Grain logo.
Finally, I really appreciate the level of attention to the story that goes into their presentation about these watches. I love that they have invested so much attention to the designs, tell the history of their story, explain their brand identity and cultural roots clearly, and appeal to me to join them in their journey to improve wooden watch design. In the end, I wouldn’t be interested if I didn’t genuinely find the product appealing, but these other experience elements create a more emotional and attractive product offering. I find myself wanting to tap into the level of style, class and originality that they emote in their video and introduction.
I believe that they have nailed the formula for providing a unique and distinctive modern accessory backed with a story and culture. The future for fashion accessories is bright.
I haven’t pledged my support just yet, but an Original Grain watch will have to go on the birthday wish list… if I can just decide which design I like the best.
(hint: It’s the Green Sandalwood PNW)